![]() YouTube Shorts is one of the easiest venues to facilitate creating this content with editing features that allow you to use content from existing videos and turn them into Shorts. If you’re not currently creating short-form content then it is 100% the time to start. Short-form content is an essential component to have in your marketing strategy. If you’re not creating short-form content, then YouTube Shorts is as good of a place as any to begin, especially if YouTube is a key channel for you. The short answer? Because it’s easy! If you're already creating short-form content such as Reels or TikToks, it’s incredibly easy to re-use this content as YouTube Shorts. When we consider how TikTok has faced threats of bans and censorship through 2020, YouTube could potentially be a more stable and reliable platform to post short-form content for those that want to get involved.
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